Women now have the legal right to be the “karta,” the Hindi name for a head of household. By 2030, a staggering 77% of Indians will be Millennials or Gen Z (born after 2005). With their tech-savvy consumption, these are the consumers who make markets. This number is expected to rise to nearly 80% by 2030. Today, around 50% of households in India are considered middle class. This new mobile reach - combined with the Internet’s e-commerce abilities - is turning millions of formerly out-of-reach Indians into avid consumers who buy on platforms like Flipkart, Snapdeal, Amazon, and paytm.Ģ. Mobile adaptation is strong both in rural and urban areas. By 2022, India Today says Indian consumers will own nearly 700 million smartphones. India is the world’s second-largest smartphone market. What you need to know about translation and localization for India 50% of brick-and-mortar Indian consumers said they’d switch to online channel if it websites were in their language.Nearly 70% consider content in their language more reliable than information in English.Effective marketers understand the importance of connecting with Indian consumers in their own language. Most Indians prefer to learn about and buy products in their native language, whether it’s Hindi, Bengali, Punjabi, Tamil, or something else. While English may still be the unofficial “language of business” in India, only 10% of Indians speak fluent English today. Rather, it is one of the most culturally and linguistically diverse places on earth:Įnglish-language dominance is a misconception Explosive growth: World Economic Forum predicts a 4x increase in consumer spending by 2030, fueled by a projected 1 billion internet users.īut unlike other economic leaders, India is not unified by a single, common language.Vital global market: By 2025, India will be the world’s third-largest consumer market with the largest middle class on the planet.

According to the International Monetary Fund, the country currently accounts for roughly 15% of all global economic growth. Economic powerhouse: India is one of the fastest-growing economies in the world.

Lion in hindi translation